In the current economic climate, where cost-saving measures are prevalent across organizations, smart B2B marketers are focusing more on establishing a strong organic presence. Unlike paid platforms like LinkedIn, which operate on a pay-to-play basis, SEO grows over time and yields ongoing returns, making it a smarter choice in the long term for effective marketing.
You probably already know this, which is why you’re looking to learn more about AI and how it can help scale your SEO program. Good! We’re glad you’re here.
In this guide, we’ll explore how to use ChatGPT as an SEO assistant, to help you with each step of the SEO process, from ideation, to generating a SEO brief, to meta tag generation, to writing, to optimization.
Notice I left out keyword research. That you should keep in your SEO tool (my personal weapon of choice is always Ahrefs).
Let’s dive in!
What is ChatGPT?
ChatGPT is an advanced AI language model developed by OpenAI, designed to understand and generate human-like text.
It’s based on the GPT (Generative Pre-trained Transformer) architecture, which enables it to generate coherent and contextually relevant text based on the input it receives.
This model has become a game-changer in various industries, including SEO, due to its ability to process and generate large amounts of text efficiently.
How SEO Marketers can leverage ChatGPT
SEO marketers can leverage ChatGPT in endless ways. I used ChatGPT to help me edit parts of this article.
Here are some of the most powerful ways that ChatGPT can help your SEO process:
- Ideate new SEO article topics
- Analyze any webpage or block of text to identify the main keywords
- Optimize any article for a target keyword
- Generate meta titles and meta description copy
- Proofread any article or webpage and identify any missed opportunities or missed steps in your SEO checklist
Now, let’s dive into a couple SEO prompt examples.
SEO Prompt for Meta Title Tag
Prompt: “Create a meta title tag for a webpage about ‘Sustainable Gardening Tips’.”
ChatGPT Response: “Sustainable Gardening Tips: Eco-Friendly Practices for Your Garden.”
ChatGPT created a concise and relevant meta title tag, with the target keyword placed at the start, and an enticing description of the article to encourage click-through from search results.The AI model understands the core topic and crafts a title that is not only appealing to readers but also optimized for search engines.
SEO Prompt for Meta Description Tag
Prompt: “Generate a meta description for a blog post about ‘Innovations in Renewable Energy’.”
ChatGPT Response: “Explore the latest innovations in renewable energy and how they are shaping a sustainable future. Learn about groundbreaking technologies in our detailed guide.”
Here, ChatGPT generated a strong meta description that captures the essence of the blog post and included a strong call-to-action. It’s informative, engaging, and includes the relevant keywords that will improve the article’s search engine visibility.
SEO Prompt for Copy Optimization
Prompt: “Optimize this sentence for SEO: ‘Our coffee shop offers the best coffee in town.’”
ChatGPT Response: “Discover the finest coffee in town at our café, where quality meets taste – your destination for premium coffee experiences.”
In this example, ChatGPT rephrases the original sentence, enhancing it for SEO by including keywords like ‘finest coffee,’ ‘café,’ and ‘premium coffee experiences.’ This not only makes the sentence more appealing to potential customers but also boosts its chances of ranking higher in search engine results.
Conclusion
ChatGPT is an extremely powerful assistant and tool for any SEO marketer. It’s ability to understand and generate human-like text can supplement many parts (but not all!) of your SEO process.
We’ll continue to add new SEO prompts to this guide – be sure to subscribe to our blog for future updates!
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